Trusted by leading brands & retailers...
What our resellers say
Links Signs and Graphics
All first class service. Enquiries are answered quickly and clearly, products always delivered on time and if there has ever been a problem, it is always resolved quickly.
Tones Media
I was impressed by the performance. Whoever designed this product is brilliant. Concerning the Canadian market, most people admired the quality of your products. Several sign shops have ordered demo units to place in their stores to show to customers.
3 Tier Print Management Ltd
That is brilliant service. Thank you so much. It's always difficult when something goes wrong but the real measure of a supplier is how they react and I can't praise you high enough. Thanks again.
Nitro Branding
I find the combination of product range, price and convenience unbeatable. Always a great service and high quality products from Signwaves, thank you.
Mirage Signs
Signwaves are a very professional company and have professional staff that sells quality products at excellent prices.
Signs Express
Swift responses, informative and detailed quotes and our Account Manager at Signwaves is very patient, with endless variations to quote for.
Discount Displays
Brilliant service, detailed information and great performance. The quality of products is superb and consistent. If there are ever any
issues, they’re dealt with quickly and professionally.
Recent News
Why Working with Trusted Sign Trade Suppliers Gives You the Edge
In commercial signage, the quality of the final product often depends on the people behind it. Partnering with trusted sign trade suppliers is what sets effective signage apart. Reliable suppliers deliver high standards, dependable results, and campaigns that achieve what they set out to do. Why Reliability Matters in Commercial Signage Businesses invest heavily in their branding, and signage is one of the most visible aspects of that investment. If signs are poorly made, the business loses money and risks damaging its reputation. That’s why working with experienced suppliers is so important. They bring the expertise to deliver signage that represents your brand in the right way. Reliability also means hitting deadlines. A late sign installation could undermine a product launch or an event. Trusted suppliers understand that timing is as critical as quality, and they plan production to ensure everything arrives when it should. Choosing Materials That Last Strong design and branding mean little if the materials don’t hold up. High-grade substrates and durable inks separate professional signage from the kind that starts to degrade after a short time. Established sign trade suppliers know which materials will last and which ones will fail under pressure. For outdoor signs especially, quality is non-negotiable. Rain, wind, and UV rays can all take their toll, so suppliers who use tried-and-tested materials give your signage the durability it needs. Consistency Across Multiple Campaigns Businesses rarely stop at a single sign. A retail chain might need signage for dozens of stores. A brand could run seasonal campaigns across different regions. Without consistency, the look and feel of the signage would vary from one location to the next. Trusted suppliers have the systems and experience to guarantee that every sign matches the brand’s colours and specifications. This consistency strengthens brand recognition. When customers encounter the same signage across locations, they build trust and familiarity, which directly supports sales. How Can Design Standards Be Maintained? Reputable signage requires attention to typography, spacing, colour use, and readability from a distance. Experienced sign trade suppliers understand design principles and know how to translate them into physical signage without losing impact. They also keep up with design and production trends, meaning businesses can benefit from the latest innovations while maintaining their own brand identity. Strong suppliers carry out thorough checks before production begins. This ensures the design file matches the intended outcome, avoiding wasted materials and costly reprints. By managing quality control from start to finish, they protect both your budget and your brand reputation. Helping Campaigns Succeed Every marketing campaign has an objective. It could be increasing footfall, driving sales, launching a new product, or in some cases, even all three. Poorly produced signage can dilute that message. Working with the right suppliers ensures the campaign materials perform as intended. Reliable partners support the campaign at every stage. When suppliers act as collaborators rather than just vendors, they provide advice on design adjustments and suggest placement options for maximum visibility. This partnership approach gives campaigns a greater chance of success. How to Keep Costs Sensible Without Losing Quality There’s a misconception that the cheapest supplier will save money. Low-quality signage often leads to higher costs later through replacements, repairs, or reputational damage. Trusted sign trade suppliers strike the balance between price and performance. They help businesses achieve value for money while maintaining the standards that matter. Because they work with a wide range of clients and handle bulk orders, established suppliers can often provide competitive prices while still using materials that last. What Range of Products Can You Expect? Established sign trade suppliers can offer a broad catalogue of products and materials, which means they can adapt to whatever the campaign demands. This flexibility saves businesses from having to source from multiple places, streamlining the entire process. A wide choice also helps businesses trial new signage formats. Modular systems, alternative solutions or eco-friendly materials can all be explored through a supplier with varied options, enabling brands to innovate while staying on budget. Why Clear Communication Is Essential Clear communication keeps signage projects on track. Trusted sign trade suppliers keep businesses informed throughout the process, from the initial quote to delivery timelines. This transparency builds confidence and reduces the chance of costly mistakes. Open communication also makes it easier to resolve issues quickly. If adjustments are needed to a design or delivery schedule, reliable suppliers respond promptly to keep projects moving. Regular updates provide businesses with peace of mind. Knowing when materials will arrive or when installation is scheduled reduces stress and allows for better coordination with wider campaign planning. Moving Towards Greener Signage Environmental responsibility is increasingly important for businesses of all sizes. Customers expect companies to take sustainability seriously, and signage is no exception. Many sign trade suppliers now prioritise recyclable materials and energy-efficient production processes. Working with these suppliers allows businesses to align their branding efforts with sustainability goals. This focus on greener practices also helps prepare signage strategies for the future. As regulations around sustainability tighten, businesses already working with eco-conscious suppliers will be better positioned to adapt without disruption. How Trusted Suppliers Give You the Edge Every detail counts. High-quality signage can be the difference between catching a customer’s eye or being overlooked. Working with trusted suppliers ensures that every campaign benefits from quality, consistency, and timely delivery. Businesses that treat their suppliers as long-term partners gain a competitive advantage. With reliable expertise behind them, they can launch campaigns with confidence, knowing the signage will deliver what’s needed. Partner with a Supplier You Can Trust Your signage should never be left to chance. Working with established experts gives you reassurance that your brand will always be presented in the best light. Explore how trusted sign trade suppliers can support your business, and see the difference that quality, consistency, and reliability can make to your next campaign. Contact us today to discuss your requirements.
From Events to Storefronts: Why Feather Flags Catch More Attention
When you need signage that makes an instant impact, feather flags are a proven choice. Their flowing design makes sure they stand out rather than fade into the background. Used outside a busy shop, set up at an event, or placed at a petrol station, these flags provide a simple and practical way for businesses to attract attention. Why Do Flags Catch the Eye So Easily? Walk down a street with a feather flag and they’re difficult to miss. The fabric sways with the breeze, creating movement that naturally draws attention. Unlike fixed signs, they bring something different that stops people from overlooking them. This effect makes displays feel approachable and ensures your brand has a better chance of being noticed. How Colours and Graphics Make a Difference The printed design plays a big part in how effective a flag is. With their tall vertical shape, these flags give plenty of room for colour and logos that can be spotted from a distance. Modern printing methods keep designs sharp and easy to read, even after long periods outdoors. They act as markers that guide people towards your business. Extras like QR codes or simple arrows can make them practical as well as promotional. Why Height Matters In crowded outdoor spaces, visibility is everything. Feather flags rise above street furniture and groups of people so your message doesn’t get hidden. The added height also gives more space for text or graphics without cluttering the design. At exhibitions or festivals, tall flags make it easier for visitors to spot important areas as they arrive, helping people navigate while keeping your name at the forefront. What Makes Them Ideal for Events? Busy events demand signage that is portable and quick to set up. These flags tick both boxes. Lightweight and easy to carry, they can be installed in minutes, which is valuable when time and space are limited. They work well in small spaces too. Flags fit neatly between market stalls while still standing tall enough to be seen from across a crowd. Using several together can create a pathway that guides visitors to your stand. How Can You Use Them Best? Retailers and service businesses often need a cost-effective way to grab attention from passing cars or pedestrians, and feather flags provide just that. Placing them outside entrances or along the edge of pavements instantly makes your business more visible. At petrol stations, flags can be set near fuel pumps or roadside boundaries, encouraging drivers to slow down and take notice. This makes them useful for car dealerships and convenience stores too, where they are just as effective for highlighting special offers. Could They Be Key to Successful Promotions? For time-limited promotions, these flags deliver results quickly. Their designs make it clear that something special is happening, such as a seasonal sale or grand opening. Because they’re easy to move, businesses can place them where they’ll have the biggest effect. Temporary posters are often ignored, but the presence of a flag makes it harder to miss. People are reminded to act quickly, which strengthens the call to action. The same set of flags can be reused with updated messaging for future promotions. Built to Last and Easy to Use Alongside design, durability matters. Feather flags need to cope with daily use. Most are produced from weather-resistant polyester, with flexible poles. The hardware used can vary greatly between suppliers, choose carbon composite poles and bearing spindles for substantially improved performance and longevity. Transport is simple too. Packed into a carry bag, they can be taken to different sites or events without hassle, making them an adaptable signage choice. Storage needs are minimal, which is helpful for smaller businesses. How Do You Create the Best Design? To get the best results from these flags, keep a few simple tips in mind: Keep messaging short – People should understand it in seconds Stick to brand colours – Consistency reinforces recognition Choose easy-to-read fonts – Clear lettering is vital, especially for drivers Use with other signage – Works well alongside pavement signs or banners Testing different designs and placements will show which combinations work best for your audience. Could They Help Your Business Go Greener? With more focus on sustainability, feather flags also have environmental benefits. Many are made from recyclable materials and printed using methods that use fewer resources. Because they’re reusable, they cut down on waste and lower marketing costs. Working with suppliers who prioritise greener practices also shows customers that your business takes responsibility seriously. New Ideas for Using Flags There are many ways to make better use of these flags. Some businesses place them in groups to frame a doorway, while others move them regularly, so the message feels fresh to returning customers. Flags can also be used to guide customers towards entrances or stands. Another approach is to use different designs for different purposes, such as one set for branding and another for offers. This keeps the look varied and ensures customers always have something new to notice. Why Feather Flags Keep Winning Attention Placed outside a shop, at an event, or beside a petrol station, feather flags stand out thanks to their height and bright graphics. They’re affordable and simple to set up, making them a trusted option for businesses of all sizes. Your signage should work as hard as you do. Choosing feather flags gives you a tool that raises awareness and helps your business stay visible. Make Your Brand Impossible to Miss The advantages of feather flags are clear. They rise above the noise and bring colour to any setting. They’re straightforward to set up and can be used time and again, offering a reliable way to stay visible. Contact us at Signwaves to see how these flags can work for your business. Our team can recommend designs that match your brand and suggest where they’ll have the greatest effect.
Why Outdoor Signage Still Delivers a Big Impact
You might think marketing today is dominated entirely by digital campaigns. Yet take a walk down any high street or retail park and you’ll see that outdoor signage continues to play a vital role. Physical signs grab attention and drive footfall into businesses. For companies looking to remain visible and competitive, outdoor signage still delivers results that few other marketing tools can replicate. Visibility That Stands Out Every Day People encounter hundreds of adverts daily, many of which they tune out. When someone passes a stand-out piece of signage on their way to work or during a shopping trip, it’s impossible to miss. It has a constant presence, reaching people whether they’re actively searching for your business or not. Unlike campaigns that run for a limited time, a sign is always working. It becomes part of a person’s daily routine, subtly reinforcing brand awareness. Ongoing visibility of this kind is invaluable when you want your name to stay front and centre of someone’s mind. Driving Footfall Through Strategic Placement The goal of any sign is to encourage people to step inside. Well-placed outdoor signage does more than tell passers-by who you are. It gives them a reason to visit. Pavement signs that highlight a café’s daily special or large totem signs that direct visitors in a retail park show how effective signage bridges the gap between awareness and action. Strategic placement plays a key role here. Signs located near entry points or car parks capture people at just the right moment. Placing messaging where it naturally fits into the customer journey can significantly increase foot traffic without relying on pushy marketing tactics. The impact of this can often be measured directly. Retail studies have shown that prominent exterior signs can boost walk-in traffic by as much as 20%. Restaurants that use clear pavement signs to highlight daily offers frequently report a noticeable uplift in lunchtime trade. Service businesses such as salons also benefit, with window graphics or banners helping to draw in new customers who may otherwise have walked past. These measurable outcomes demonstrate how signage actively contributes to sales and revenue growth. How Do Signs Build Trust with Customers? First impressions matter. A business with clear, well-designed signage signals to customers that it is professional and reliable. Poor or outdated signage can create doubts before someone even steps through the door. Consistent branding also helps. When it aligns with what customers see elsewhere, it reinforces your identity and gives a sense of stability. A Silent Salesperson Working Around the Clock Think of outdoor signage as a member of your sales team that never takes a break. It promotes offers and directs people without ongoing costs after installation. Unlike staff or paid campaigns that require continuous investment, a sign is a one-off asset that works day and night. Signs can also be updated or swapped out for seasonal campaigns or special promotions. That flexibility ensures you remain fresh and relevant, keeping customers engaged throughout the year. Can Your Message Reach Beyond Regular Customers? Great signage catches the attention of people who might not have considered your business before. Someone driving through a town for the first time might spot a bold totem sign for a retail park and decide to stop in. A well-designed banner at an outdoor event can introduce your brand to audiences you may never reach otherwise. Passive awareness of this kind is valuable because it expands your potential customer base without you needing to actively seek people out. Repeated exposure over time can turn casual observers into regular customers. What Does Effective Design Look Like? Good design is about making information quick to understand and easy to remember. It’s also important to think about the setting. Businesses that consider their audience and location when designing usually see stronger results. The right mix of creativity and straightforward communication often makes the difference between a sign that blends in and one that sparks interest. How Does Signage Influence Customer Decisions? Getting people through the door is only one part of the process. Outdoor signage can also influence what customers decide to do once inside. Promotional boards highlighting discounts outside a store can spark interest before a shopper even steps inside. Directional signage can guide visitors to specific departments, helping them find what they need faster and improving the overall experience. In this way, signs shape behaviour and nudge customers toward choices that benefit both them and the business. Is It a Cost-Effective Way to Market Your Business? Compared with short-term campaigns, outdoor signage is a hugely cost-effective form of advertising. Once installed, it continues to deliver impressions for months or even years with no additional spend. When measured over its lifespan, the cost per view is often far lower than most other types of advertising. What Role Do Signs Play in Local Communities? Beyond the direct business benefits, outdoor signage contributes to the character of local communities. High streets lined with colourful signs create a vibrant atmosphere that attracts more visitors. Investing in signs therefore supports the economic and cultural health of your local area and maintains a thriving retail space that people want to return to. How Do You Gain a Competitive Edge? Where multiple companies are vying for attention, distinctive displays ensure you don’t get lost in the noise. Smaller businesses especially benefit from effective signs because they level the playing field against bigger brands. They create opportunities to make a memorable impression without the need for huge advertising budgets. Why Outdoor Signage Still Matters The impact of physical signage is proven daily. It builds awareness and drives footfall for your business. A well-placed sign can reach people in ways few other marketing methods can. Companies that want to remain visible, approachable, and relevant find that outdoor signage remains one of the most effective tools available. It’s a low-cost, high-value investment that pays off long after installation. How Can Displays Put Your Brand in Front of More People? If you want to capture attention and bring more customers through your doors, now is the time to invest in your signage. Visit our website or contact our team at SignWaves today to explore the full range of options and find out how the right outdoor signage can keep your message noticed.
