Trusted by leading brands & retailers...
What our resellers say
Links Signs and Graphics
All first class service. Enquiries are answered quickly and clearly, products always delivered on time and if there has ever been a problem, it is always resolved quickly.
Tones Media
I was impressed by the performance. Whoever designed this product is brilliant. Concerning the Canadian market, most people admired the quality of your products. Several sign shops have ordered demo units to place in their stores to show to customers.
3 Tier Print Management Ltd
That is brilliant service. Thank you so much. It's always difficult when something goes wrong but the real measure of a supplier is how they react and I can't praise you high enough. Thanks again.
Nitro Branding
I find the combination of product range, price and convenience unbeatable. Always a great service and high quality products from Signwaves, thank you.
Mirage Signs
Signwaves are a very professional company and have professional staff that sells quality products at excellent prices.
Signs Express
Swift responses, informative and detailed quotes and our Account Manager at Signwaves is very patient, with endless variations to quote for.
Discount Displays
Brilliant service, detailed information and great performance. The quality of products is superb and consistent. If there are ever any
issues, they’re dealt with quickly and professionally.
Recent News
Why Advertising Signs Still Work in the Digital Age
Screens dominate modern life, yet physical displays still command attention. People move through streets filled with visual prompts that guide them toward an action. Well‑placed advertising signs meet audiences in those real moments, connecting online awareness to offline decisions. What Captures Attention on a Busy Street? Movement and contrast influence what the eye catches first. Pavement signs and swing boards intercept footfall naturally. A concise headline with a clear font makes messages easy to register at a glance. Placement near an entrance or a crossing magnifies the chance of engagement. Good advertising signs simplify the journey. They give direction, highlight a reason to enter and invite an immediate response. How Can Windows Turn Curiosity into Action? A shopfront is like its own stage. Posters and lightboxes draw the eye where traffic slows down. Short headlines paired with a visible product image help people connect interest with availability. Store teams can rotate offers to reflect seasons and events without needing a full redesign. At eye level, small adjustments to lighting and spacing improve legibility for passers‑by at different speeds. Where Are Moveable Signs Most Useful? A‑boards and swing signs allow quick repositioning when weather or footfall changes. On the street they invite walk‑ins from pedestrians, while in car parks they guide visitors from vehicle to doorway. Teams can replace panels for time‑sensitive deals or event schedules in minutes, keeping the content relevant throughout the day. These adaptable advertising signs work best on wide pavements with steady flow and good clearance for wheelchairs and prams. Local rules may apply on the public footway. Check pavement licence requirements, minimum clear widths and sightline guidance before setting out positions. Safety comes first, so agree placements that protect access and visibility, then brief teams to return units indoors when trading ends. How Can Landmarks Affect Line of Sight? Buildings, parked cars and street furniture all shape what people see first. Walk the approach routes at average eye-level and note where sightlines are clear. Corners and crossings often create strong visibility zones, while bins or planters can hide lower units. Adjust the height and angle until the message stays clear from every key direction. Basic checks like this keep advertising signs visible all year, even as the streetscape changes. How do Eco Choices Shape Sign Projects? Sustainable options now cover many sign formats. Recyclable boards, aluminium with a long service life and PVC‑free banner materials reduce waste across a campaign. LED illumination with timed controls cuts power after hours. Small choices add up so choose frames that allow replacements rather than full refits, and group collections for recycling. Why Does Reading Speed Matter so Much? The faster the environment, the shorter the message window. Commuters may give it a second or two. Shoppers moving slower may offer four or five. Read your headline aloud while walking past a printout to gauge timing. Short phrasing wins on busy routes, while longer areas where people pause can hold an extra line for context. Testing on site prevents wasted prints and helps messages land as intended. Where Should Calls to Action be Placed? Calls to action belong wherever gets the most attention. High placement works for drivers. Mid‑height suits pedestrians. Low placement can guide hands toward doors or counters. Keep the wording brief and active. Adding a short URL or phone number gives an optional next step without cluttering the layout. That setup makes advertising signs easy to act on at the point of decision. What Layouts Keep Sites Organised? Plan the sequence from the arrival and taking people’s movement and then decision into account. Have one sign that welcomes people and another to explain where to go, then prompt an action at the point of choice. Keep fonts and colour consistent to connect the sequence. Avoid overcrowding by giving each message its own space. Mapping the route like this turns a collection of boards and posters into a coordinated system. How Can Results be Measured Without Heavy Analytics? Run some tests. Compare a week with signage against a week without while keeping pricing and staffing constant. Track one metric such as footfall, sales or enquiries, and repeat over two or three cycles to confirm a pattern. Record the weather and other potentially impacting events for context. A short trial reveals how advertising signs influence behaviour without special tools. What do People Read First on a Display? Readers follow a common order. The headline leads, the image follows, and the action comes last. One clear idea per board is usually enough. Keep typography consistent and avoid unnecessary decoration. Generous spacing makes reading comfortable even in glare or rain. Headline: five words or fewer to keep it sharp Action: use an active verb for clarity Image: show the outcome customers can expect Clear structure helps advertising signs perform in every condition. How Can Printed Signs Support Online Campaigns? Physical and digital media reinforce each other. A pavement sign can mirror a social headline, a poster can feature a QR code for offers, and a forecourt panel can advertise the business URL for quick searches. Aligning visual language across channels builds familiarity and shortens recall time. When visitors recognise online advert imagery to an on‑site display, the brand message feels unified and trustworthy. You can also track performance directly. Use unique QR codes per site and test two headline variants on different weeks at the same location. What Hidden Costs Should You Check Before Printing? Budgets often miss smaller line items. Watch for: Access equipment for high installs or narrow pavements Night or weekend fitting fees Artwork adjustments where files differ from spec Removal of outdated panels before fitting new ones Allowing for these costs early keeps advertising signs on schedule and within plan. How Can Teams Keep Signage Current? Modular systems make updates straightforward. Replaceable inserts and standardised frame sizes cut turnaround time. Scheduled rotations stop displays feeling stale and tie promotions into calendar events. Regular refreshes keep advertising signs aligned with live campaigns and customer habits. Where is the Smartest Place to Begin? Start with one location that attracts consistent traffic. Define the single message you want people to remember, match the material to its surroundings and test the headline for quick comprehension. Gradual rollouts reveal what style fits each setting best. For guidance on planning and production of advertising signs, contact us.
How to Design Outdoor Advertising Boards That Grab Attention
Businesses competing for attention in public spaces need signage that makes an immediate impression. Outdoor advertising boards remain one of the most direct ways to put a message in front of passing audiences. How Can Outdoor Advertising Boards Announce a New Launch? Launching a new shop or café requires drawing people in quickly. Outdoor advertising boards can announce opening dates or highlight special offers for first-time customers. Simple graphics and a clear timeframe encourage people to stop by and experience something new. Boards positioned near busy streets or community centres are particularly helpful during launches, reaching people who may not have noticed the business otherwise. Why is Simplicity Important in Headlines? Headlines are the anchor of any sign. On outdoor advertising boards, they need to be short and instantly clear. People rarely pause for more than a glance, so wording should be stripped back to its most important message. Numbers can be particularly useful because they are easy to understand quickly. Phrases such as “2 for 1 offer” or “Sale ends Friday” communicate more in less space than a full sentence. How the Right Placement Maximises Impact Even the best-designed board fails if no one sees it. Placement plays a decisive role. Boards near pedestrian crossings, transport hubs or car parks are more likely to be noticed than those hidden behind obstacles. Testing a few locations before choosing a permanent spot helps identify the most suitable position. Height also matters. Too high and the sign is missed, too low and it may be blocked. Eye-level positioning usually delivers the best results. How Can Advertising Boards Support Promotions? Temporary campaigns often need signage that can adapt. Outdoor advertising boards can carry seasonal graphics, promotional inserts or limited time offers. Magnetic panels or interchangeable frames let businesses refresh content without replacing the entire board. That makes them particularly useful for retailers and event organisers wanting to advertise short-term deals or activities. Linking Physical and Digital Engagement Modern signage can connect offline promotion with digital marketing. QR codes on signs can direct people to websites, menus, or social media pages. NFC tags allow passers-by to tap their phones for instant interaction. Integrating these tools means businesses can track engagement more closely and link offline presence with online data. How Can Outdoor Advertising Encourage Purchases? Signs often shape the way customers choose where to spend their money. Outdoor advertising boards that highlight discounts or product benefits can drive people to act quickly. Boards near food outlets can reach shoppers looking for quick options, giving businesses a chance to capture passing trade. Simple wording such as “Lunch deal available here” or “Discount today only” helps encourage action without overloading readers with information. Different Formats of Outdoor Signage Outdoor signage can include totem signs and pavement boards that attract passing foot traffic. Illuminated shopfront signs improve night-time presence, while large-format banners work for events or promotions. Each format meets different business objectives, and working with experienced suppliers helps ensure the right mix. How Can Boards be Used for Community Engagement? Boards can also be used to share community messages, highlight local sponsorships or promote charity initiatives. Showing involvement in local life helps businesses build goodwill while keeping their brand present. Examples include: Sponsoring a local sports team and promoting fixtures Announcing charity fundraising events Sharing messages that support community projects This allows signage to serve both marketing needs and community spirit. Why Should Boards be Kept Consistent with Branding? Colours, logos and typefaces on outdoor advertising boards should match what people see online or in other advertising. This supports brand awareness and avoids confusion. Do not place logos against backgrounds that make them difficult to read. How Can They Support Seasonal Campaigns? Adapting content to the time of year keeps messages fresh. Boards can feature festive graphics during December, summer promotions when the weather improves, or special designs for national holidays. That makes campaigns feel current to passers-by. Interchangeable panels or overlays make it easier for businesses to refresh their boards without investing in completely new signage each season. Temporary banners and window graphics can also add to awareness while complementing permanent signage. That makes outdoor signs useful, not only for ongoing brand presence, but also for short-term sales campaigns. What Keeps Outdoor Advertising Boards Relevant Today Even with digital media competing for attention, outdoor advertising boards remain a proven way to reach people in public spaces. They provide constant presence and quick messaging that can be shaped to suit any campaign. When designed with care, they create a statement that invites people to take notice. Well-planned boards give businesses an advantage by keeping their message in front of audiences where it counts. Why Work with an Experienced Supplier? Choosing the right partner is just as important as the design itself. Working with an experienced supplier of outdoor advertising boards means you benefit from knowledge of materials, layouts and installation methods that are proven to last. Experienced suppliers can also recommend the most suitable format for each campaign. A trusted supplier will also help avoid common errors such as poor placement or text that is difficult to read at a distance. Their guidance helps businesses make informed choices that save time and money in the long run. Why Choose Signwaves? We have been supporting businesses across the UK with high-quality signage solutions for nearly 40 years. By choosing Signwaves, you gain access to a team that understands how to design, manufacture and deliver outdoor advertising boards. We will advise on the best materials to use and provide products for specific campaigns. We offer the expertise that helps businesses stand out. Our wide product range covers A-boards to more permanent installations, giving you choice and confidence that your campaign will be well supported. With a focus on service and expertise knowledge, we are the supplier that businesses can depend on when they want signage that gets results. Start creating advertising boards that grab attention and contact us now.
What is The Cost of Promotional Banners in the UK?
Planning a banner for a sale or event can feel tricky, especially if you are trying to match impact with a sensible budget. What Actually Drives the Price Difference Between PVC, Mesh and Fabric? Standard 440 gsm PVC is usually the entry point because it prints well and stands up to typical British weather. Mesh PVC has small holes that let air pass through, so it suits exposed sites such as scaffolds or fencing. When comparing promotional banners, the substrate is the biggest driver of price. PVC 440 gsm suits most outdoor uses Mesh reduces wind pressure on large panels Fabric gives a subtler look for interiors and exhibitions Whichever route you pick, you can keep costs predictable by using standard widths, opting for straightforward finishing, and ordering in sensible quantities. Understanding Pricing for Small Street-Level Banners While smaller panels require less material, it's important to understand that much of the production cost remains fixed. Set-up time and curing processes are largely the same regardless of banner size. The savings you'll see with smaller banners relate primarily to the reduced fabric required, fewer fixings (such as eyelets), and shorter stitching time. Textile alternatives will usually cost more again due to material costs and print process. Planning a campaign with multiple sites can reduce unit cost when you order in one batch. Which Finishes Add to the Final Price? Finishing protects the panel and makes installation easy. The common add‑ons are hems and eyelets, pole pockets and reinforced edges or corners. Hems and eyelets are often included in base prices for PVC because they are quick to add. Pole pockets take more time and a little more material. Reinforced webbing or corner patches can add a small amount but make sense for larger banners or permanent sites. Kedar edging for rails, used in tension frames, may also add to the cost. These finishing choices also affect how banners perform during install and takedown. How do Quantity and Repeat Campaigns Change Unit Price? The set‑up time barely changes whether you order one or several units. As quantity increases, that time spreads across more panels, so the unit price drops. If you know you will need repeat runs later in the year, group them now so you benefit from volume pricing on one order. Reprints with the same artwork are often quicker to process as final artwork checks are done. Volume ordering works well for campaign sets of promotional banners. What Artwork Choices Help You Keep Costs Predictable? Artwork that is press‑ready reduces back‑and‑forth and removes the need for chargeable design time. Use the stated bleed and safe text margins, supply high‑resolution images and outline fonts. Clear, high‑contrast layouts tend to print cleanly and read well at a distance. Unsure on file prep? Ask for a template and a quick spec sheet so your designer can work to exact sizes and finishing. A brief checklist keeps projects moving without hold‑ups: Work to the supplied size and finishing Use high‑resolution images Outline fonts and embed graphics Convert all graphics to CMYK Keep key text away from edges Are Mesh Banners the Right Pick for Windy Sites? Air can pass through mesh, which reduces wind pressure on large surfaces. That makes it useful for building wraps and fencing. Colour saturation can appear slightly reduced compared to solid PVC, so plan artwork with bolder colour blocks and thicker line weights on small text. On large outdoor promotional banners, mesh can be the sensible option for exposed scaffolds. These panels still need sensible installation. Use enough fixings so the load spreads evenly across the edge and avoid excessive tension. What Lead Times Influence the Price You Are Quoted? Standard production windows are often one to five working days depending on material and volume. Faster turnarounds can attract a rush fee because print queues, ink curing and finishing need to be re‑planned. Public holidays and peak sales periods add pressure to schedules, but clear schedules help promotional banners hit launch dates without extra charges. You will save money by locking in artwork earlier and booking your slot. By planning ahead, you also give time for a printed proof on key colour matches where brand palettes matter. If a campaign date moves, tell your supplier quickly so they can re‑sequence your print slot without additional charges. How do You Budget for Installation and Accessories? The printed banner is only one part of the total cost. You may also need cable ties or bungee fixings, a frame, or wall fixings. Wall mounting uses stainless screws with penny washers, and masonry fixings where required. Fences benefit from reusable ties and well‑spaced grommets to give neat tension without over‑stretching the edge. Frames and tension systems cost more up front but they make swap‑outs straightforward on future campaigns. Plan fixings that match the site, so promotional banners stay flat and look neat. Do Fabric Banners Make Sense for Events? Textile prints look premium and are popular for indoor retail, showrooms and exhibitions. They are usually priced above PVC because of the material and finishing methods used for clean hems or silicone edge graphics for frames. Fabric panels can be folded for shipping and storage, and many options are fire rated for indoor use. Fabric can deliver a showroom finish for indoor promotional banners when you want to avoid reflections under lighting. Campaigns that switch between indoors and outdoors can use fabric for interior displays and PVC or mesh for exterior placements, so each space looks its best. What to Confirm Before Requesting Quotes Before you ask for prices, confirm the basics so quotes arrive on a like‑for‑like basis. Use the points below to brief your supplier and keep the project moving: Confirm sizes, materials and finishes in writing Share artwork or ask for a template State quantities and delivery locations Clarify the installation method so fixings are right first time With these points agreed upfront, you can compare quotes fairly and schedule production with confidence. Ready to Plan Your Order? Banners remain a smart way to raise awareness and steer people to an offer or event. With a clear spec and realistic lead time you can lock in the best price for your campaign. Where a brief calls for custom frames, unusual shapes or integrated hardware, a specialist manufacturer can help refine the design and supply everything together. Contact us now if you want support on scoping sizes, materials and finishes for promotional banners.
