Trusted by leading brands & retailers...
What our resellers say
Links Signs and Graphics
All first class service. Enquiries are answered quickly and clearly, products always delivered on time and if there has ever been a problem, it is always resolved quickly.
Tones Media
I was impressed by the performance. Whoever designed this product is brilliant. Concerning the Canadian market, most people admired the quality of your products. Several sign shops have ordered demo units to place in their stores to show to customers.
3 Tier Print Management Ltd
That is brilliant service. Thank you so much. It's always difficult when something goes wrong but the real measure of a supplier is how they react and I can't praise you high enough. Thanks again.
Nitro Branding
I find the combination of product range, price and convenience unbeatable. Always a great service and high quality products from Signwaves, thank you.
Mirage Signs
Signwaves are a very professional company and have professional staff that sells quality products at excellent prices.
Signs Express
Swift responses, informative and detailed quotes and our Account Manager at Signwaves is very patient, with endless variations to quote for.
Discount Displays
Brilliant service, detailed information and great performance. The quality of products is superb and consistent. If there are ever any
issues, they’re dealt with quickly and professionally.
Recent News
Why Businesses Pair Feather Flags With Promotional Gazebos
Businesses using outdoor event setups often struggle to attract attention as crowds gather near entrances, food stalls, and main walkways, where temporary displays compete for visibility. For businesses investing in exhibitions and temporary outdoor stands, poor visibility can reduce footfall and weaken the value of the event. Branded display flags such as Feather Flags help businesses catch attention from further away. Promotional gazebos then give visitors a clearer place to stop, speak to staff, or explore products once they reach the stand. This is why at Signwaves, we advise combining feather flags with the new promotional gazebo range as part of a wider outdoor event branding setup. How Do Businesses Improve Visibility at Outdoor Events? Outdoor environments rarely give businesses long to attract attention. Most visitors move quickly between entrances, food areas, and nearby stands while scanning above surrounding displays for anything that stands out. Crowds often block smaller ground-level signage before visitors even reach the stand. This is why many businesses combine multiple outdoor display formats. Many businesses solve visibility problems by combining several display formats. Feather Flags attract attention from distance first, while gazebo graphics and lower-level promotional displays help visitors engage with the stand once they move closer. Outdoor event setups often include: Feather Flags for long-distance visibility Gazebos for branded shelter and customer interaction Pavement signs for close-range promotional messaging At sports events and retail activations, businesses usually need displays that work from distance as well as close range because most visitors keep walking unless something catches attention quickly. Why Do Businesses Use Display Flags Alongside Gazebos? Feather Flags and promotional gazebos support different parts of the same outdoor setup. Flag banners usually attract attention first since their height and movement help displays stay visible above crowds and surrounding event equipment. Promotional gazebos give staff a practical space to speak with visitors and display products during longer outdoor events. Visitors often make quick decisions while moving through crowded walkways, which makes smaller event setups far easier to overlook. Many businesses use branded flags to highlight stand locations and help visitors identify promotional areas more quickly. The gazebo often becomes the main working area within the setup. Businesses often use these spaces for product displays, registration desks, and customer conversations during poor weather. How Do Feather Flags Improve Visibility at Outdoor Events? Many businesses choose Feather Flags due to easy transport and assembly. You have probably already seen how quickly smaller promotional displays disappear once larger stands and surrounding event branding begin competing for attention across busy event spaces. The height and movement help elevated display flags stay noticeable once crowded event spaces begin competing for attention. They also support repeat-event use because staff can move, pack down, and reuse them across different locations without relying on bulky display equipment. What Should Businesses Look for in a Promotional Gazebo? Many buyers focus heavily on printed branding while overlooking transport, weather exposure, and setup time. Repeated outdoor events usually expose weaker frames and slower setup systems very quickly, particularly during poor weather or early-morning builds. Experienced event operators often pay close attention to frame strength, transport weight, and assembly speed since repeated outdoor use quickly exposes equipment that cannot handle regular deployment. Common considerations include: Strong frame construction Suitable weather resistance Fast setup and pack-down times Portable storage and transport Clear branded print quality Poor weather quickly exposes weaker frames when wind causes movement or slows pack-down times. The new Signwaves promotional gazebo range supports businesses managing exhibitions, outdoor trade stands, forecourts, and promotional spaces where setup speed and weather exposure matter during repeated event use. How Do Display Flags and Gazebos Work Together at Busy Events? Feather Flags and gazebos usually work best when businesses plan them as part of the same event setup. Display flags attract attention from wider viewing areas, while gazebos create a visible destination where staff can speak with visitors, display products, and continue operating during poor weather. During busy events, staff often rely on elevated display flags to guide visitors toward the stand more effectively. This combination can help businesses improve visibility across crowded event spaces, keep branding consistent around the setup, and guide visitors more clearly near the stand. Many businesses place display flags near approach routes and walkway entrances where visitors first notice the setup before reaching the gazebo itself. This approach helps visitors spot branded areas more quickly across larger outdoor events. Which Businesses Use Display Flags at Outdoor Events? Businesses running temporary outdoor promotional spaces often gain more practical value when they combine Feather Flags with gazebos. This includes: Food vendors and hospitality pop-ups Sports clubs and outdoor events Universities and recruitment events Retail parks and outdoor retail campaigns Trade exhibitions and temporary outdoor stands If your business regularly operates outdoors, you have probably already experienced how quickly multiple stands and displays compete for customer attention across the same event space. Combining display flags with gazebos often helps businesses manage visitor flow more clearly around crowded outdoor event spaces. What Operational Problems Affect Outdoor Event Setups? Busy event days often create practical problems for outdoor setups. Businesses need equipment that stays stable during poor weather and remains quick to manage during repeated setup days because unstable displays and slow setup times quickly create pressure during busy events. Crowds often block display visibility, and slower setup times create additional pressure before events open. Typical issues include: Poor visibility from distance Unstable outdoor displays during poor weather Slow setup and dismantling times Difficulty transporting equipment between events Businesses usually notice these problems most during larger events where stands away from main footfall routes rely more heavily on elevated visibility tools like display flags. This is one reason many outdoor setups combine display flags, gazebos, pavement signs, and other promotional displays instead of relying on one format alone. Why Do Businesses Need Outdoor Event Setups That Stay Practical Under Pressure? Businesses relying on outdoor promotions usually need setups that staff can transport, assemble, and manage without slowing down repeated event days. For many businesses, visibility directly affects footfall and how easily event staff can attract visitors throughout the day. Feather Flags help businesses attract attention before visitors reach the stand. Promotional gazebos then give staff a more practical area to speak with visitors, display products, and continue operating during changing weather conditions. Together, these display formats help businesses stay visible during long outdoor event days. Visitors can identify the stand more quickly and approach it more confidently in crowded event spaces. That often becomes far more important during larger public events where smaller displays can quickly disappear behind crowds and competing stands. Businesses attending repeated outdoor events usually need setups that staff can manage efficiently while maintaining a professional presentation throughout changing outdoor conditions. Signwaves supplies flag banners, promotional gazebos, pavement signs, and wider outdoor display products for businesses managing temporary promotional spaces across the UK.
Meet the Marketing Team
Our marketing team are a small, creative and cohesive department that strives to make signage attractive and fun on social media whilst showcasing what Signwaves are best known for; quality, impactful pavement signage along with showcasing the teams that bring them to our high streets and forecourts. The department are responsible for many things behind the scenes, from email campaigns to social media channels, website development, promotions and working alongside our Customer Service team to improve our customer experience… we do like a challenge and we pride ourselves on being an adaptable and ambitious unit that can overcome any task that comes our way. Everything we do comes with 100% focus on delivering the best possible service to our customers and we are highly confident that they will agree! Who makes up the team? Vanessa – Sales & Marketing Director Poppy – Marketing ManagerBilly – Marketing Coordinator Hear what they have to say Vanessa joined the team at Signwaves in January 2026 as the Sales & Marketing Director with a seat on the board of directors after a 30-year career in the retail packaging industry as a Global Account Director working with global high street retailers and Brands. Responsible for driving the business forward and modernising our approach to selling innovative, quality driven pavement signage, she has an interest in sustainability and recyclability that fits in with the company’s drive to be both more sustainable within our processes and also the materials that we use within our products and our production operations. Since joining Signwaves the products that Vanessa loves the most are the Cyclone along with the Sentinel® and Adfresco® ranges. These three unique Signwaves products provide a variety of display opportunities both for brands and retailers in a pavement and forecourt environment. Outside of working at Signwaves, Vanessa spends her time renovating her 250-year-old cottage and is studying to become a personal trainer (we’ve no idea where she finds the time!) Poppy has been a core part of the Signwaves marketing department for the past 8 years and has enjoyed every single minute of it so far! Poppy has been an integral part of a company re-brand, has organised and attended numerous exhibitions and launched our unbranded flipbooks for customers. During her employment, and with the help and support of Signwaves, Poppy has also completed a degree in Business Management and become an accredited Chartered Manager. Outside of work she enjoys long walks in the countryside as well as baking and cooking for family and friends. These passions remove her from the everyday rush and allow her to enjoy the quieter times in life! Poppy is currently decorating and renovating her forever home, a mission that has brought challenges and fun alongside moments of pure joy. Billy is the newest member of the Signwaves team having only joined in the last 2 months and has found it to be a very welcoming company and one that values each individual and their ideas; he has literally hit the ground running getting our socials up to speed. He is a determined and driven person, which he credits to his background in sport and, more specifically, football; having played in youth football to a good standard for many years before transitioning into his college academy team. Although new to the football team, he instantly secured his spot in the first team, as well as playing for the U21’s across the country at 18 years old. He was then fortunate enough to secure a scholarship to play in the US, which was a great opportunity and experience. Now though, Billy is fully immersed in the world of Signwaves marketing where he is excited to work on growing the social media presence and pushing our brand. His aim is to help build an online presence that showcases the decades of experience and the quality products that belong to Signwaves. What can you expect from us in the future? Going forward, as a team, we want to drive our customer engagement and showcase your stunning designs in our social media activity. We love seeing your artwork and think it is worth celebrating with the signage community. You can expect to see many more appearances from the people that work behind the scenes and those who are responsible for all aspects of the process from Production, to Graphics and our Despatch teams. We hope you will join us in celebrating these valued members of Signwaves when they are introduced. We have many other things in the works also but we can’t give away all of our secrets, right? Stay tuned to see what we have planned! Where can you find us? You can find us and our wonderful team on the following social media platforms - Facebook – Signwaves Instagram - @signwavesLinkedIn – Signwaves LtdTikTok - @SignwavesPinterest – @SignwavesLtd1YouTube - @signwaves Don’t be shy… Drop us a follow and tag us in your favourite Signwaves products!
Bollard Wraps: A Smart Addition to Outdoor Signage
Outdoor signage performs best when messaging appears where customers already pause, queue, or move slowly through a site. Most sites already have bollards in place, so wraps offer a simple way to add branding and promotional messaging without adding extra clutter or major installation work.” As part of a wider outdoor signage strategy, bollard wraps give sites a practical and cost-effective way to increase visibility in high-traffic areas while making better use of infrastructure already on site. Companies looking to improve branding can also combine bollard wraps with larger outdoor signage formats such as pavement signs, café barriers, flags, forecourt displays, and other promotional signage solutions available from Signwaves. Why Are Bollard Wraps Effective in High Traffic Areas? Bollard wraps place promotional messaging directly into high-footfall areas where customers already slow down, queue, or wait. Research from POPAI previously suggested that shoppers make more than 70% of purchasing decisions in-store, which helps explain why close-range signage placement delivers strong commercial value for retail and customer-facing environments. Retail operators often achieve stronger results when they position wraps consistently across entrances, crossings, and forecourts instead of treating them as isolated single units. This approach helps support campaigns already running across pavement signs, forecourt displays, promotional banners, or wider retail signage. Most sites already use bollards for traffic control or pedestrian management, which makes it easier to expand branding without redesigning the wider site layout. How Can Bollard Wraps Improve Outdoor Brand Visibility? Many retail sites already invest heavily in storefront signage while leaving crossings, forecourts, and pedestrian routes visually disconnected from the wider brand experience. Bollard wraps help carry branding across those spaces, so sites feel more consistent from entrance to checkout. Retail parks, forecourts, and drive-thru lanes already place bollards across key customer routes. Consistent branding across those points helps sites feel more organised and professionally managed. Research also found that 68% of consumers associate signage quality with business quality. Consistent outdoor branding helps sites feel more organised while improving customer confidence and message recall. For multi-site operators, bollard wraps can help standardise branding without requiring major signage changes across every location. This approach also makes campaign updates easier across multi-site retail environments where promotions change regularly. Our team at Signwaves can help retail operators, forecourt sites, and visitor venues choose practical outdoor signage solutions that suit different environments, customer routes, and promotional requirements. Where Should Businesses Use Bollard Wraps? Some environments naturally suit bollard wraps better than others: Retail parks: Large pedestrian areas near crossings, storefront approaches, and entrance routes give retailers space to support short-term promotions, seasonal campaigns, and directional messaging. Petrol stations and forecourts: Natural dwell points around pumps and payment terminals make bollard wraps useful for meal deals, loyalty campaigns, forecourt guidance, and in-store promotions. Car parks: Bollard wraps can support wayfinding, pedestrian guidance, and promotional messaging while helping larger outdoor areas feel more organised and easier to navigate. Drive-thru lanes: Restaurants and quick-service sites often use bollard wraps to reinforce offers, lane guidance, and collection instructions where drivers naturally slow down. Visitor attractions and leisure venues: Outdoor venues can use bollard wraps to support navigation, event branding, queue management, and temporary promotional campaigns during busy periods. Which Signs Work Well Alongside Bollard Wraps? Retail parks: Bollard wraps often work alongside pavement signs and flags & banners to support promotions across both pedestrian and vehicle traffic areas. Petrol stations and forecourts: Forecourt signage can help extend fuel promotions, meal deals, and directional messaging across wider forecourt environments. Visitor attractions and leisure venues: Café barriers and wall-mounted displays can help guide visitors through entrances, queue areas, and outdoor event spaces. Drive-thru sites: Printed posters and promotional displays can reinforce seasonal campaigns alongside lane guidance and collection messaging. Are Bollard Wraps Good for Promotions and Seasonal Campaigns? Yes. Bollard wraps work particularly well for promotions and seasonal campaigns because businesses can update messaging quickly across multiple locations without replacing permanent signage systems. Research into retail displays has shown that promotional signage can influence unplanned purchasing behaviour, with some studies attributing around 16% of unplanned purchases to in-store displays and promotional messaging. Businesses can also refresh campaigns without replacing permanent signage structures, which helps reducing campaign changeover costs. For supermarkets and forecourts, this flexibility helps operators respond quickly to changing seasonal campaigns without investing in large permanent outdoor signage installations for every promotion. That becomes particularly useful during special rollouts where staff may also update printed posters, promotional graphics, or wider point-of-sale messaging across multiple locations. What Makes Effective Bollard Wrap Design? Good bollard wrap design needs to work quickly. Most customers only glance at the signage for a few seconds while walking or driving through a site, so concise messaging and clear layouts usually perform best. Effective bollard wraps usually focus on short copy, bold branding, high contrast, and immediate readability. Simple graphics and short copy usually perform better than text-heavy layouts. Strong logos, clear offers, and bold directional graphics are often easier to absorb at a glance. Designers should also consider viewing angles and placement when planning outdoor signage layouts. Messaging needs to remain legible from the customer’s likely direction of travel, particularly near crossings or vehicle approach routes where people may only see the wrap for a few seconds. Clear layouts and restrained copy usually perform better than overcrowded designs in these environments. How Do Bollard Wraps Support a Wider Outdoor Signage Strategy? Sites usually achieve stronger results when they use bollard wraps within a wider outdoor signage strategy instead of treating them as isolated displays. They work most effectively when reinforcing campaigns already running across forecourt signage, pavement signs, promotional banners, or wider retail branding. Retail environments often run several outdoor signage formats across the same site. Bollard wraps help connect campaigns across entrances, forecourts, and pedestrian areas. Different signage formats often work best when used together across the same environment. For example: Flags and banners attract attention from longer distances Pavement signs capture passing footfall Café barriers define outdoor spaces Forecourt signage supports vehicle traffic Bollard wraps reinforce messaging at close range Using multiple outdoor signage formats together also helps maintain more consistent promotional coverage across larger sites. Are Bollard Wraps a Good Investment for Businesses? Forecourts, crossings, car parks, and pedestrian routes already place bollards throughout many outdoor environments. Bollard wraps help turn those existing structures into branded promotional touchpoints without adding extra standalone signage. These advantages make bollard wraps particularly useful for retail parks, supermarkets, petrol stations, drive-thru businesses, visitor attractions, forecourts, and event spaces. Bollard wraps give retail operators and venue teams a flexible way to support promotions without adding unnecessary street clutter or major installation complexity. For busy outdoor environments, bollard wraps offer a practical way to extend campaigns, improve site presentation, and update promotional messaging without major installation work. Bollard wraps also work effectively alongside pavement signs, café barriers, flags, forecourt signage, printed promotional displays, and other outdoor branding solutions available from Signwaves.
