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Impulse buying refers to a spontaneous and unplanned decision by consumers to purchase an item right before they make their primary intended purchase, and this decision is often driven by emotions. It's a common occurrence in the shopping experience and holds significant value for retailers. Data suggests that impulse purchases account for a substantial portion of all purchases, ranging from...

Sport mad Signwaves team brings competitive spirit to sign making Advertising sign and display experts, Signwaves, believe their employees’ passion for sport is benefitting their business as an industry-leading manufacturer. With a workforce of over 65, many of the Norfolk-based company’s team play or participate in regular sport and fitness. Signwaves believes that the competitive nature of sport - and...

Advertising sign and display experts Signwaves, have reported demand levels are higher than expected for their products widely used to support outdoor dining. The Norfolk-based manufacturer believes the government’s permanent change in pavement law has seen even more hospitality and leisure businesses creating opportunities for customers to enjoy food and drink ‘alfresco’. Following temporary relaxation during the pandemic, a permanent...

We take a look at the legalities surrounding the use of signage.