Pavement signs, including A boards, are one of the most effective ways to attract customers to your business. They grab attention, guide foot traffic, and showcase promotions in a way that is hard to miss. If placed correctly, they can significantly increase visibility and encourage impulse visits. However, there is one question that many business owners ask before setting one up: Do you need permission for a pavement sign?

Regulations surrounding A boards vary depending on location, council guidelines, and other factors. Understanding the rules will help you stay compliant while making the most of this significant advertising opportunity.

This guide will walk you through the key considerations and practical steps to ensure your pavement sign stays where it belongs, right in front of your business, working for you.

Why Pavement Signs Matter for Your Business

Before diving into permissions, it’s important to understand why A boards are such an effective tool for businesses. A well-placed sign can mean the difference between a passerby walking past your shop or stepping inside to make a purchase.

  • Increased Foot Traffic: On the busy shopping streets of our towns and cities customers often make split-second decisions about where to shop. A well-designed pavement sign helps them notice your business.
  • Cost-Effective Advertising: Unlike digital ads or large billboards, A boards require no ongoing costs. Once purchased, they provide continuous marketing without additional investment.
  • Flexible Promotions: Need to advertise a lunch special, a flash sale, or an event? Pavement signs make it easy to change messages quickly.
  • Stronger Brand Presence: Businesses that regularly use A boards build familiarity with passersby, increasing recognition and trust.

Do You Need Permission for an A Board?

In many cases, businesses do require permission to place a pavement sign. Local councils oversee street advertising to ensure pedestrian safety and maintain clear walkways. Here are some of the key factors that determine if permission is needed:

1. Where You Place the Sign Matters

Your sign must not obstruct pedestrian pathways, wheelchair access, or create hazards. Councils usually have rules about how much space must be left clear for public use. In some areas, businesses are automatically allowed to place signs as long as they meet these guidelines.

2. Some Councils Require a Licence

Many councils have a licensing system for pavement signs. This may involve:

  • Application Forms: Some councils require businesses to submit an application before placing a sign outside their premises.
  • Fees: Certain councils charge an annual fee for businesses that want to use pavement signs.
  • Size and Placement Rules: Even with permission, restrictions on the size and placement of A boards may apply.

You can visit this page on the government’s website to contact your local authority and find out what applies to your business.

3. Conservation Areas Have Stricter Rules

If your business operates in a historic or conservation area, the rules may be stricter. Councils often impose additional regulations to protect the character of these locations. In some cases, illuminated or large-format signs are prohibited.

4. Private Land Does Not Require Permission

If your sign is placed on private land, such as your own forecourt or property boundary, permission is usually not required. However, if the sign extends onto a public footpath, council regulations will apply.

5. Illuminated Signs Require Additional Approval

Signs with built-in lighting often require extra permissions. Councils regulate illuminated signage to prevent excessive brightness and disruption to nearby properties.

What Happens If You Don’t Get Permission?

Failing to comply with pavement sign regulations can result in consequences such as:

  • Fines and Enforcement Notices: Councils have the authority to issue fines for unauthorised signage.
  • Sign Removal: In some cases, authorities may remove pavement signs if they are deemed hazardous or non-compliant.
  • Reputational Damage: A dispute over signage with local authorities can negatively impact your business’s reputation in the community.

How to Get Permission for Your Pavement Sign

If your local council requires permission, follow these steps to ensure compliance:

  1. Check Local Guidelines: Visit your council’s website or contact their office to understand the specific rules in your area.
  2. Complete Any Required Applications: If a permit or licence is needed, fill out the necessary forms and submit them along with any fees.
  3. Follow Size and Placement Rules: Ensure your sign meets size restrictions and does not obstruct public access.
  4. Consider Safety Measures: Choose A boards with weighted bases or wind-resistant features to prevent them from becoming hazards in bad weather.
  5. Review Regularly: Councils may update their guidelines, so it’s important to stay informed and renew any permits when required.

Best Practices for Using A Boards Effectively

Once you have the right permissions in place, make sure your sign delivers the best results for your business.

  • Use Eye-Catching Designs: Bold colours, clear fonts, and compelling messages make your sign more effective.
  • Keep It Simple: Too much text can overwhelm passersby. Stick to key messages such as discounts, promotions, or directional information.
  • Update Regularly: Changing your signage frequently keeps it fresh and encourages repeat visits.
  • Ensure Stability: Prevent accidents by using high-quality A boards that stay in place, even in windy conditions.

Helping You Make an Impact with A Boards

Choosing a well-designed pavement sign makes all the difference. At Signwaves, we specialise in high-quality, durable A boards built for long-term use. Our range includes options that meet council regulations while providing maximum visibility for your business.

With expert craftsmanship and a commitment to durability, our pavement signs help businesses stand out without compromising on safety or compliance. If you need a sign that works as hard as you do, we’ve got you covered.

Boost Your Business with the Right Signage

Pavement signs are one of the most powerful marketing tools for businesses looking to attract more customers. However, knowing the regulations around placement and permissions is just as important as having a great design. Checking local guidelines, following best practices, and investing in a high-quality sign will help you get the most out of your advertising. Please refer to the government’s 'Guide to advertisers' document for a comprehensive overview or speak to your local council if you have any specific questions

Looking for a pavement sign that gets noticed and meets regulations? Contact Signwaves today to explore our range of premium A boards and let’s create signage that drives results.