Blog

There is one crucial aspect of event planning that is often overlooked but can make or break its success. How can you ensure that attendees are effortlessly guided through an event, engaged at every turn, and leave with unforgettable memories? The answer lies in strategic and eye-catching event signage. From welcoming guests upon arrival to pointing them towards key attractions...

In today's fast-paced world, where digital advertising dominates the landscape, it's easy to overlook the power of traditional marketing methods. However, when it comes to capturing attention and conveying brand messages effectively, few mediums can rival the impact of a well-designed poster.  With an in-house team of experienced graphic designers specialising in business advertising, we have witnessed firsthand the transformative...

Hi, I'm Jon, the Senior Graphic Designer here at Signwaves.  Creativity has been a part of me since I was young. I've been fortunate enough to be recognised for my work, and I've won multiple POPAI design awards for innovation and wholesale. In 2018, I joined the Signwaves team as a Senior Graphic Designer, and I now oversee a talented...

It may surprise you to know that a study published in the Journal of Advertising Research discovered that print and online advertising feature the same advertising effectiveness!1 The research context was the relevance of cross-media advertising (utilising both printed and online methods), which is undoubtedly the best strategy for business success in 2023 and beyond. Whilst the majority of business...

Creating the perfect signage to represent your business requires careful consideration and planning. You work hard to design your branded promotions and choose the right signage products to showcase your message - but what about the printing method? It's easy to overlook this crucial aspect, but choosing the wrong printing method (as a result of not having a reliable print...

When it comes to advertising signs and display products, the old adage 'buy nice or buy twice' couldn't be truer. Investing in high-quality, durable signage from the start can save you time, money, and headaches down the line. Avoiding the need for frequent replacements of low-quality signage helps businesses save money, improve their brand image and reduce their environmental impact...