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Blog
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Is there still a place for printed signage in 2024?
We get this question a lot. We’ve been manufacturing and supplying advertising signs and display solutions for 35 years, and businesses often turn to us for advice and insights into the future of the industry. Understandably, with the rapid evolution of digital technology, seeds of doubt have been planted as to how relevant physical printed signage is for effective business... -
Get to know - Max Lochrie, our Sales Manager
Who are you? Hi! If you haven’t guessed it by now, my name is Max and I’m the Sales Manager at Signwaves! What do you do? As I write this, I haven’t officially started my Sales Manager duties! Right now, I’m mentoring and onboarding our new Sales Account Manager to take the reigns of my customer accounts. Once they’re happy... -
Get to know – Michelle Hurn, our Purchasing & Inventory Supervisor
What is your role at Signwaves and what does this mean? I'm the Purchasing & Inventory Supervisor. Essentially, I'm responsible for buying our product components (as well as pretty much everything else the business needs) and making sure we have adequate storage for them! What are the main responsibilities in your role at Signwaves? Wow, where to start… While I... -
Harness indoor signage to drive impulse sales.
Impulse buying refers to a spontaneous and unplanned decision by consumers to purchase an item right before they make their primary intended purchase, and this decision is often driven by emotions. It's a common occurrence in the shopping experience and holds significant value for retailers. Data suggests that impulse purchases account for a substantial portion of all purchases, ranging from... -
Get to know – Kelly Jones, our Purchasing/Costing co-ordinator
Kelly's response to the question “how long have you been at Signwaves? is a casual "lost count…. 12 and a half years!" That's right, she's been a part of the Signwaves family for over a decade, witnessing the company's growth and evolution firsthand! Kelly's journey began at our sister company, Blooming Artificial, where she was the only employee, and she...