signage

The secret to drawing customers into your store extends beyond offering suitable products, you must establish your presence to stand out in a busy retail landscape. That’s where pavement signs come in. Acting as silent salespeople, they grab attention, spark interest, and influence customer decisions before they even step inside. This guide explores how large retail chains can maximise the impact...

Outdoor advertising boards are one of the most effective tools for promoting your business, products, or services to a wide audience. You might be a retail shop looking to draw in foot traffic, a restaurant advertising daily specials, or a service provider building brand awareness, outdoor advertising boards can deliver impressive results, but only if they’re placed in the right...

Grabbing the attention of passing foot traffic helps drive sales and increase brand visibility. A pavement board sign is one of the most effective and versatile tools for achieving this. Whether you’re a café looking to highlight your daily specials or a boutique showcasing an exclusive promotion, a well-placed pavement sign can draw customers in and make your business stand...

Signage advertising is a must-have for all businesses, but there are a couple of things you need to be aware of so that your sign is useful all year round

When did you join Signwaves? I joined in February 2014 - which I can’t believe is already 10 years ago! What is your role at Signwaves and what are the main responsibilities in your role? As a Customer Service Advisor at Signwaves, my primary role revolves around being the first point of contact for our customers. This involves a range...

Impulse buying refers to a spontaneous and unplanned decision by consumers to purchase an item right before they make their primary intended purchase, and this decision is often driven by emotions. It's a common occurrence in the shopping experience and holds significant value for retailers. Data suggests that impulse purchases account for a substantial portion of all purchases, ranging from...