Branded café barriers are a great practical solution for outdoor marketing. They are a subtle yet effective way of increasing your brand visibility while enhancing the customer experience. For businesses such as cafés, restaurants, and bars, this form of brand signage is a perfect choice.
Helping the Look and Feel of Your Outdoor Spaces
Café barriers are primarily used to define outdoor seating areas, creating a welcoming and comfortable space for customers. For businesses that operate on busy streets or in pedestrianised zones, café barriers offer a way to separate the seating area from the surrounding environment. This subtle division provides your customers with a sense of privacy and security, encouraging them to relax and enjoy their meal or drink.
The branded aspect of these also allows you to really cater the space to:
- Showcase your brand values and personality
- Design a space that focuses on aesthetics and influences how your customers feel
It ends up being a multi-purpose option, as you can tackle marketing and customer experience with one product.
How Branded Café Barriers Help with Marketing
As we just mentioned, one of the biggest advantages of using branded café barriers is the opportunity they provide to help with marketing. Every time a customer or passerby sees your café barriers, they are interacting with your brand. Custom branding on these barriers allows you to prominently display key messages or campaigns, helping to attract new business.
This can go further than just brand awareness as you start to use café barriers to promote offers. For example, you may rotate between different seasonal designs that make sure your outdoor branding is always relevant to your offering, and delivers a strong call to action to passersby.
Do They Improve Your Brand’s Reputation?
First impressions are crucial for any business, and curb appeal plays a significant role in shaping those impressions. Branded café barriers can greatly improve the exterior look of your business, helping it stand out on the street and draw in more customers. Whether your brand has a sleek, modern look or a rustic, homely feel, café barriers can be customised to reflect your brand’s aesthetic.
Durability and Weather Resistance for Long-Lasting Use
Branded café barriers are designed to be durable and withstand various weather conditions, which is perfect for any business operating an outdoor seating area. Most café barriers are made from high-quality materials like heavy-duty fabric that are resistant to rain, and sunlight.
Because café barriers are regularly exposed to wet and windy weather of the UK, durability is key to make sure that your brand maintains a clean look over time. The usage of weather-resistant materials means your barriers will retain their vibrant colours and professional appearance, even after extended exposure to outdoor conditions.
Are Café Barriers a Cost-Effective Marketing Solution?
Branded café barriers offer a highly cost-effective solution for increasing brand visibility. Once installed, they continue to promote your business without any ongoing costs. Café barriers are a one-time expense that can deliver ongoing marketing benefits, making them a smart choice for businesses looking to maximise their return on investment. Additionally, the banners can be easily replaced without the need to replace the entire product, allowing you to update your messaging as needed.
Bring Your Outdoor Space to Life with Our Branded Café Barriers
Branded café barriers serve as both a functional customer experience tool and an effective marketing solution. They help to define your outdoor space, create a more comfortable environment for customers, and significantly boost your brand’s visibility. There are so many benefits to your business that make branded Café barriers a great choice for businesses looking to make the most of their outdoor spaces.
To take your branding outdoors contact us today, and learn how Signwaves can help you!